The Richard Bangs Channel on YouTube achieved a noteworthy milestone this week, passing the one million views mark, making it one of the top sites for original travel video content in the world. The Richard Bangs Quests travel series is one of White Nile Media’s core elements of travel programming with both broadcast and online distribution.
Produced by Emmy-winning White Nile Media, Inc., the Richard Bangs Channel has hundreds of original videos, and features destinations, hotels, airlines, restaurants, advice, activities and adventures around the world. Its partners include such as Orbitz Worldwide, Adidas, Ex Officio, Travelsmith, Mountain Travel Sobek, Casio, Ford, Sony, Volvo, Yahoo, MSN, MSNBC, CIE Tours, to major airlines (Qatar, Etihad, Swiss Air, Air New Zealand, LAN) and tourist boards (Vermont, Bermuda, New York, Cayman Islands, Australia, Cancun, Ireland, Illinois, Puerto Rico, Taiwan, Switzerland, Jackson Hole, Florida, Cuba), and on.
Josh Winkler, Orbitz Worldwide vice president of partner marketing, says “We have found that using video as inspiration is a critical step in the travel planning process, and that along with Richard Bangs’ unique perspective and expert recommendations, travelers will see a featured place as a premier destination and come check out all it has to offer.”
White Nile Media has been a pioneer in creating content that leads directly to bookings, the elusive value chain featuring a frictionless path from Inspiration to Trusted Information to Transactions. Orbitz case studies show as much as 114% increase in year-to-year booking revenues from White Nile Media video campaigns See results here and here.
And White Nile Media has uniquely built a global distribution network that allows each video campaign to reach an audience of tens of millions through earned media.
“We create exceptional, evergreen, inspirational content with state-of-the-art equipment, and a talent pool that is the best in the world,” says Didrik Johnck, Executive Producer and Director for White Nile Media.
“We tell stories that clarify and motivate; that reveal the assets and layers of destinations; that enhance the character and essence of a place and its people,” says Laura Hubber, President of White Nile Media.
If you’re keen for meaningful, high-quality, broad-reach media coverage or celebration, we’d love to explore the possibilities with you.